Funeral Research & Insight can help your firm make changes to best serve your customers and optimize your profits.
- Family satisfaction
- Customer satisfaction / experience
- Key drivers of satisfaction
- New product or service development
- Understanding product selection and the decision process
- Consumer attitudes toward burial and cremation
- Identify differences among generations and ethnic groups
- Green funerals, green burials, and home funerals
- Optimal selection room components
- Concept testing
- Market expansion research
- Brand, reputation, image perceptions
- Product evaluation & differentiators
- Pre-need awareness and purchase likelihood
- Effectiveness of marketing communications
- Competitive intelligence
- Customer or family segmentation
- Purchase / use likelihood
- Focus groups, in-depth interviews, observational research
- Hybrid research
Funeral Research and Insight is a full service market research firm that specializes in the funeral profession.
Call us today to discuss how we can help: (317) 865-1413.