Family needs and expectations for funeral services are changing faster than ever. It is critical to know how well your funeral home is meeting customer expectations and what matters most to your families.
Family Satisfaction Measurement
Measuring family satisfaction requires follow-up that is sensitive to your families needs, and makes it easy for them to provide feedback. At the same time, the entire process needs to be easy for you!
Funeral Research & Insight offers an easy and novel solution to measure family satisfaction at the time and in the way that is best for families using their choice of phone, online, or their mobile devices. We also offer paper surveys.
Contact us today to learn how simple our methods are for you, and to try a demo of our system.
Key Drivers of Family Satisfaction
Key drivers = those parts of the funeral or cremation service that matter most to families.
For years funeral homes have been serving all families the same, but burial and cremation families are different. You know they are looking for different service components, but do you know what is MOST important to them? When you know the key drivers for each type of family, you can focus efforts on what matters most and increase their satisfaction with your service. Families pleased with your service are those who will recommend your funeral home to family and friends, return the next time they have a need, and prearrange with your firm.
Additionally, once you know what matters most to your families, funeral homes can best allocate resources to operate more efficiently which saves money.
Knowing your families' key drivers = higher family satisfaction and cost savings = HIGHER PROFITS.
1. Family Satisfaction Measurement alone (paper surveys or phone/online/mobile surveys)
2. Family Satisfaction Measurement AND Key Driver Analysis
We provide a complete solution for obtaining the family information you need most.
With our program you will be able to:
> Compare your firm's results by burial and cremation families.
> Compare results by generation.
> Track your funeral home's performance over time.
> Compare performance of your locations.
> Benchmark with participating peer group funeral homes nationwide.
> With key driver analysis: Know what drives satisfaction for burial families and what drives satisfaction for cremation families. We can also determine what drives satisfaction for at-need and pre-need families, for Boomers, Gen-Xers... Call us to discuss what makes the most sense for your organization.
> With key driver analysis: Prioritize resources and improvement efforts for each type of family to maximize satisfaction, loyalty, advocacy, and profits.
We can also design customer satisfaction programs for combos, cemeteries, pre-need programs and funeral service supply companies.
Contact us today for more information and to try a demo of our program for yourself:
Phone: (317) 865-1413