Funeral Research & Insight can help your firm make changes to best serve your customers and optimize your profits.

  • Family satisfaction
  • Customer satisfaction / experience
  • Key drivers of satisfaction
  • New product or service development
  • Understanding product selection and the decision process
  • Consumer attitudes toward burial and cremation
  • Identify differences among generations and ethnic groups
  • Green funerals, green burials, and home funerals
  • Optimal selection room components
  • Concept testing
  • Market expansion research
  • Brand, reputation, image perceptions
  • Product evaluation & differentiators
  • Pre-need awareness and purchase likelihood
  • Effectiveness of marketing communications
  • Competitive intelligence
  • Customer or family segmentation
  • Purchase / use likelihood
  • Focus groups, in-depth interviews, observational research
  • Hybrid research
Funeral Research and Insight is a full service market research firm that specializes in the funeral profession. Call us today to discuss how we can help: (317) 865-1413.