How We Can Help

The funeral industry is changing and Funeral Research & Insight can help your firm successfully navigate these changes. Some of the ways we can help include:
  • Family and customer satisfaction
  • Key drivers of satisfaction and loyalty
  • New product or service development
  • Understanding funeral product / service selection and the decision process
  • Consumer attiitudes toward burial and cremation
  • Changing consumer needs and attitudes with Boomers, Gen-X, Millennials, Gen-Z, and ethnic groups
  • Green funerals, green burials, and home funerals
  • Selection room components
  • Concept testing
  • Market expansion research for new funeral home locations
  • Brand and image perceptions
  • Product and service differentiators
  • Pre-need awareness, understanding, attitudes, and purchase likelihood
  • New uses for facility space (gatherings, events, etc.) and the impact on future generations
  • Marketing communication effectiveness
  • Competitive intelligence
  • Customer or family segmentation / profiles
  • Purchase / use likelihood
Funeral Research and Insight is a full service market research firm that specializes in the funeral profession. We use best practices for research, and creatively design research projects that deliver the most information for your investment. Call us today to discuss how we can help: (317) 865-1413.